Viasat Nature's captivating new idents use compelling CG to merge the boundaries between the natural world and the brand world

20 June 2017

Viasat Nature has commissioned design and motion studio, weareseventeen, to conceive and produce a series of six visually stunning channel idents for the channel.

The core concept of the idents embodies the notion that Viasat Nature brings the wonder of the natural world into the home of the viewers. This theme is translated on- screen with the iconic N of the channel brand acting as a ‘portal’ to bring creatures from their natural habit, into the brand world.

Inspiring creative, and intelligent storytelling is used to bring content to life on Viasat Nature, so the success of these idents relied on a high level of realism and authenticity. weareseventeen’s first task was research into each animal and its habitat at a macro level, understanding the behaviour in such detail so it could be recreated as genuinely as possible.

Created entirely in CG, the idents bring to life a variety of wildlife in stunningly realistic environments. The animals were chosen to cover a wide range of areas of the channels programming, with each ident touching on a different theme. From the high impact action of battling Big Horned Rams, to the playful Emperor Penguins; the magical underwater world of the Manta Ray, to the dense jungle of the Rainbow Stag Beetle; and the unsettling image of the venomous Bush Viper, to the adorable Red Squirrel hoarding food for winter.

Client: Viasat World
Agency: weareseventeen
Production: weareseventeen
Music & Sound: Echoic

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