26 May 2021
Deal comprises 76 titles and 154 hours of premium movie content
London, UK, 26 May 2021 – Leading international media company Viasat World today announces that it has agreed to a deal with ViacomCBS Global Distribution Group. It will bring a raft of top Paramount Pictures movie titles to its TV1000 movie channel in Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Kosovo, Macedonia, Montenegro, Romania, Serbia and Slovenia. With 76 titles totalling 154 hours in the package, including Emma, How To Train Your Dragon and Terminator Genisys, it is the first time a content deal has been struck between the Central & Eastern European broadcaster and this major Hollywood studio for the Balkans region.
The deal includes linear and on demand rights, with the first of the movies set to broadcast this month. As Viasat World continues to expand its catalogue of premium movie content to feed its channels and digital platforms across CEE, these are the latest rights secured from Paramount as the broadcaster and studio further build on their relationship, following an initial deal struck for Russia and CIS at the end of 2020. The deal for the Balkans region was negotiated by Yulia Rees for Viasat World and Julie Aletti de Gely for ViacomCBS.
Karin Heijink, SVP Content, Marketing and Products at Viasat World, comments on the deal: “We’re delighted to secure this deal with ViacomCBS Global Distribution Group, which brings a fantastic package of critically acclaimed titles, award-winning movies and evergreen comedies and thrillers to TV1000. From top-flight modern classics and A-list hits like Life is Beautiful, Cop Land and Emma, to franchises like The Ring, and Terminator Genisys – the schedule is looking stronger than ever as we focus on serving our growing audience. TV1000 already has a reputation for bringing the best of the big movies to the small screen, so we’re excited to see how these latest Paramount titles perform.”
Bernhard Schwab, SVP TV Licensing, German-speaking, Central and Eastern Europe, ViacomCBS Global Distribution Group adds: “ViacomCBS Global Distribution Group is pleased to be able to strengthen our relationship with Viasat World, in bringing such world-class titles to TV1000 audiences.”